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The power of AI didn’t magically appear with ChatGPT.

But it sure feels that way sometimes, doesn’t it?

Media professionals have been nursing the same chat-induced carpal tunnel symptoms as every other curious human, but with an added case of whiplash ever since a particularly powerful version of OpenAI’s interactive language model debuted last November. Journalists, marketers, advertisers, artists, and production designers — all have been toggling between threatened and empowered since these recent technological waves have quickly become a tsunami.

After a quarter-century in publishing, I can very easily imagine how these conflicted in-house conversations have been going.

But because I have the added benefit of years focused on technological tools that help publishers, you’ll have to forgive me for being nothing but ecstatic about the potential here.

I truly believe this language-model technology and AI as a whole will be as essential a resource as any reference book or software package a publisher currently relies on. Once you spend time learning its limitations and preparing for its promise, it’s easy to see how revolutionary this tool can be for each and every publishing department. The commitment to AI’s independent strengths will ultimately be as essential as the separation of church and state.

In this blog, I’ve highlight both the larger and smaller revolutions that AI can bring to the daily to-do lists of publishing teams. And while I haven’t had the opportunity to test-drive all of these products, the sheer number of AI software options out there speaks to the extensive technological efforts being made to help publishers every step of the way.

Text / Content Creation
With its meteoric rise since debuting last year, ChatGPT has become shorthand for generative-text capabilities. And many companies that promote their AI capabilities are, in fact, using OpenAI’s engines to power them.